Mirror's founder is back with a new 'connected screen' startup: a gaming device called 'Board'

02.11.2025

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Brynn Putnam, the mastermind behind the connected fitness startup Mirror that sold to Lululemon for $500M, is diving back into the hardware game — but this time she's targeting your living room instead of your home gym.

Her new startup, Board, is building a 'connected screen' device that merges physical board games with digital gameplay. Think: a sleek tablet-like surface that brings classic board games into the 21st century with interactive elements, digital scoring, and multiplayer connectivity.

Putnam isn't just riding the nostalgia wave — she's building a platform. Board will partner with major game publishers to digitize their physical games, creating hybrid experiences where physical pieces interact with the digital board. Early partners reportedly include heavy hitters from both the board game and video game worlds.

The device itself features a high-resolution touchscreen, built-in cameras for piece recognition, and connectivity for both local multiplayer and online play. It's designed to be the centerpiece of game night — whether you're in the same room or playing with friends across the country.

We're not replacing physical board games — we're enhancing them. The magic happens when physical and digital play together.

Board has already secured $15M in Series A funding led by Forerunner Ventures, with participation from Spark Capital and individual angels from both the gaming and fitness tech worlds. Putnam's track record with Mirror clearly still carries weight in VC circles.

The company is targeting a 2026 launch with an expected price point around $399 — positioning it as a premium gaming device that's cheaper than most gaming consoles but more expensive than your average tablet.

• Founder: Brynn Putnam (previously founded Mirror, acquired by Lululemon)
• Product: Connected gaming device blending physical board games with digital gameplay
• Funding: $15M Series A led by Forerunner Ventures
• Price: ~$399
• Launch: Targeting 2026
• Key feature: Platform for game publishers to create hybrid physical/digital experiences

This isn't just another gaming peripheral — it's a bet that the future of social gaming lives at the intersection of analog and digital. And if anyone knows how to sell connected screens to affluent households, it's the woman who convinced us to spend $1,500 on a workout mirror.

#Venture Capital#Gadgets#Hybrid Games#Gaming Technologies#Startups

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