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Trump Jr. Dives Into BTC Game: Social Media Firm Goes Full Bitcoin Treasury

10.07.2025
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Trump Jr. Dives Into BTC Game: Social Media Firm Goes Full Bitcoin Treasury
Donald Trump Jr. just snagged a fat stack of shares in Thumzup, a social media play that's all about that Bitcoin life now. Think influencers, marketing, and... hodling?
Donald Trump Jr., yeah, that guy, just dropped a cool $3.3M on Thumzup Media Corp. Why? Because they're not just about social media marketing anymore—they're stacking BTC like it's going out of style.
Thumzup's board gave the green light last November to gobble up $1M in Bitcoin, calling it a 'reliable asset' because, well, inflation sucks and BTC doesn’t care.

“Bitcoin presents a strong addition to our treasury approach. Its finite supply and inflation-resistant qualities enhance its role as a reliable asset for preserving value.” - Robert Steele, CEO of Thumzup

Fast forward to May, and they’re filing to raise $200M more. Why? More BTC, obviously. Because when you’re in, you’re all in.
Now, they’re sitting on 19.11 BTC. Not bad for a company that started the year with zero. But let’s be real, that’s pocket change compared to the OG Bitcoin treasury companies.
Speaking of OGs, Michael Saylor’s Strategy started this whole corporate BTC craze back in 2020. Since then, 258 institutions have jumped on the bandwagon. But not all will survive the next bear market, say the skeptics.
Max Keiser, Bitcoin’s hype man, throws shade at the newbies, saying they lack the battle scars of a real bear market. Meanwhile, a VC firm predicts a 'death spiral' for most when BTC prices dip. Ouch.
So, is Thumzup the next Strategy or just another wannabe? Only time (and the market) will tell. But with Trump Jr. on board, it’s definitely one to watch.
#Bitcoin bull market#Corporate cryptocurrency investments#Bitcoin accumulation#Bitcoin price increase#Bitcoin accumulation strategies
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